ETHICAL FASHION MATTERS
Let’s talk about pants. We know em, we love em, we wear em...but where do they come from? Where do any of our clothes come from? More importantly, who makes them? Up until about a year and a half ago I never asked these questions. I was fine with buying into trends and didn’t think twice about what I put on my body so long as I looked fabulous. I mean let’s face it: in a society where it is unfortunately frowned upon to go nude (who made up that rule anyway) looking presentable is an essential part of everyday life. But as the fashion industry continues to grow now more than ever I feel it’s really important to be more aware of what you’re actually investing in.
As I became more aware myself, I was more than happy to discover Matter Prints. When I saw the unique design and quality my initial reaction was: “I need those pants.” But, as I learned more about the company, I became PASSIONATE about those pants. “We see ourselves as a socially motivated brand, because we are motivated beyond profit..Driven by purpose and provenance...a catalyst for change.” -matterprints.com
Pretty powerful stuff. Each print is designed and artisan crafted to tell a story, and to make a statement. There's so many reasons why I feel this is important and maybe I’ll go deeper on this subject another time. But the bottom line: ethical fashion matters. So, next time you’re about to head off to the mall, think about maybe doing some research first. Stand in something that stands for something. xo